Tips for Creating an Effective Communication Strategy

Effective communicators do more than prepare a speech and deliver it to an audience. They prepare a strategy to communicate their message. Crafting a good communication strategy takes time and effort. Here are some tips for creating a strategy for engaging, effective communications:

Know your audience. To “move” your audience, you need to understand their starting point. What does your audience already know about you and your topic? Are there any misconceptions that need to be cleared up? What do they absolutely need to know and understand to take action?

Clarify your message. What is your core message? Can you state it in one simple sentence? “Chunk” your content!  Organize your content into bite-sized, digestible nuggets so your audience can understand and remember it more easily.

Rehearse. Know your material and your strategy inside out and practice out loud to boost your confidence. This way, you can focus on the audience and let the message flow with ease.

Knowing where you want to go and developing a plan to get there is the formula to transform your communications and achieve results!