Developing an effective presentation is not a one-size-fits-all proposition; each presentation is unique. Different types of presentations require different skills to be effective and varying amounts of time and effort to prepare. A main stage presentation for an industry event requires different preparation and skills than an analyst summit does; going after new business requires a different skills set than presenting market research findings at an internal strategy session.
In our series, Presentation Profiling® – Expert, Interpreter or Catalyst?, you’ll learn how to choose the appropriate speaking style for different events andd how to gain the skills you need to speak effectively as an Expert, an Interpreter, or a Catalyst.
The Expert lives and breathes his subject, and his vast knowledge and personal experience can be of great value to listeners. Would your audience and topic benefit from the Expert speaking approach? In next week’s article, Presentation Profiling® – The Expert, find out when and how to effectively use the Expert style and how to avoid the dreaded “curse of knowledge” that can lead you to overwhelm your audience with too much information.
An Interpreter is attuned to her audience and understands their wants, needs and concerns. As a result, she’s well equipped to convey information that makes sense to the audience. If you want listeners to fully understand and personally relate to your message, don’t miss our May article (Presentation Profiling® – The Interpreter) to learn how to develop the skills of an Interpreter.
When we think of Catalysts, well-known people like Apple’s Steve Jobs, Facebook’s COO Sheryl Sandberg, leadership expert Simon Sinek, Harvard Business Professor Amy Cuddy or Civil Rights Movement Leader Martin Luther King Jr. often come to mind.
However, many Catalysts aren’t famously known. They are leaders who recognize that their job goes beyond getting the audience to understand. If you want to create change and inspire your audience to take action, read our June article (Presenter Profiling™ – The Catalyst) to learn how to incorporate the skills of the Catalyst.
Don’t miss next week’s article: Presentation Profiling® – The Expert
Sharon McMillen Cannon serves as Clinical Associate Professor of Management and Corporate Communication at the Kenan-Flagler Business School at UNC-Chapel Hill. She has a passion for teaching public speaking, business writing, intercultural communication, and the effective use of social media (@smccannon on Twitter).