That was the first line I highlighted (page 9) in Jeremey Donovan’s book, How to Deliver a TED Talk: Secrets of the World’s Most Inspiring Presentations…and the first of many!
This step-by-step playbook is a quick read and chock-full of good advice based on Donovan’s intensive study of the most popular TEDTalks.
Pick it up, it’s a fast read. . . let us know what you think!