Woman writing love letter for Valentines day

Designing a presentation without an audience in mind is like writing a love letter and addressing it “to whom it may concern”.

❤️ Ken Haemer, Presentation Research Manager, AT&T

 

When you truly understand your audience, there’s no need to guess about how much they know, what they want to hear or why they care. Do your research and get to know your listeners, and your presentation will be sure to resonate.

Learn to love your audience!
Finding Common Ground With Your Audience
Presentation Profiling®: The Interpreter