The Orange County Convention Center in Orlando, Florida was a happening place last week as the crew constructed the trade show floor in anticipation of 2015 Sapphire NOW + ASUG Conference. This 3-day industry event attracted 20,000+ IT decision-makers from around the world.
What goes into preparing for this trade show? Alot! During the last 24 hours booths were built, carpet installed, multi-media displays assembled and tested and presenters rehearsed in a variety of settings on the trade show floor.
Professionally Speaking arrived several days before the show opened to coach 15 subject-matter-experts as they prepared to speak at the all-important event. When a first-time Sapphire presenter walked on the expansive trade show floor he exclaimed, “I’ve hit the big time!” And he was right, this premiere industry event truly was high stakes!