SpeakerTip #19: Don’t Fall Victim to the Curse of Knowledge

In their book Made to Stick, Chip Heath and Dan Heath say that many experts try to share everything they know instead of delivering what listeners need to know. As result, presenters are like the Energizer Bunny®. They keep going…and going…and very little sticks with their overwhelmed audiences.

Focus on what’s relevant and your audience will benefit.