One of the biggest “buzz” phrases in public speaking is, “Tell a story!”
And for good reason . . . Storytelling is one of the most powerful forms of communication, stimulating emotions which are key to better learning, attention, memory and decision-making.
Recent research shows that:
- Your brain “lights up” when you are listening to a story (indicating engagement)
- Stories provoke emotional thought (enabling learning)
- We don’t pay attention to boring things (we get “through it” but don’t “get it”)
In the article, The Science Behind Storytelling — and Why It Matters author Gavin McMahon provides some interesting scientific proof describing the impact of storytelling as well as a collection of storytelling rules tweeted out by Emma Coats, former story artist at Pixar.
How do you use storytelling in your communications? Please share!
Join the discussion 5 Comments
Hi John, thank you for your thoughtful comment and sharing the story of your Uncle Kenny. I will be sure to read your article. What a divine connection with your Uncle.
Stephanie, what a great way to start the day, reading of the impact of stories on the brain. Last week I wrote an article about the experience of recall, and my Uncle Kenny. He use to tell me a simple story he called the mouse story. When I tell the same story to my grand daughter, I sometimes smell my Uncle’s aftershave and can almost feel him there with us. Talk about a connection! Thank you for sharing this.