And for good reason . . .
Storytelling is one of the most powerful forms of communication, stimulating emotions which are key to better learning, attention, memory and decision-making.
Recent research shows that:
- Your brain “lights up” when you are listening to a story (indicating engagement)
- Stories provoke emotional thought (enabling learning)
- We don’t pay attention to boring things (we get “through it” but don’t “get it”)
In the article, The Science Behind Storytelling — and Why It Matters author Gavin McMahon provides some interesting scientific proof describing the impact of storytelling as well as a collection of storytelling rules tweeted out by Emma Coats, former story artist at Pixar.
How do you use storytelling in your communications? Please share!