Science Backs the Importance of Storytelling

By March 18, 2014SpeakerNotes

Science of StorytellingOne of the biggest “buzz” phrases in public speaking is, “Tell a story!”

And for good reason . . .

Storytelling is one of the most powerful forms of communication, stimulating emotions which are key to better learning, attention, memory and decision-making.

Recent research shows that:

  • Your brain “lights up” when you are listening to a story (indicating engagement)
  • Stories provoke emotional thought (enabling learning)
  • We don’t pay attention to boring things (we get “through it” but don’t “get it”)

In the article, The Science Behind Storytelling — and Why It Matters author Gavin McMahon provides some interesting scientific proof describing the impact of storytelling as well as a collection of storytelling rules tweeted out by Emma Coats, former story artist at Pixar.

How do you use storytelling in your communications? Please share!

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