National Association of Convenience Stores Success Story
Main stage presentation skills turn great communicators into sophisticated speakers
THE SITUATION
The National Association of Convenience Stores (NACS) is an international trade association representing thousands of members in convenience and fuel retailing. Its annual trade show and expo brings together more than 24,000 industry professionals and exhibitors for four days of learning, buying, selling, and networking.
THE OPPORTUNITY
As the premier industry event and one of the largest trade shows in the U.S., the NACS Show grows in visibility and prestige every year — attracting bigger audiences and high-end guest speakers such as George W. Bush and Hillary Rodham Clinton.
Stephanie Scotti of Professionally Speaking has been working with the association since 1998, coaching the NACS leaders who are also key speakers at the show. According to Jeff Lenard, Vice President of Strategic Industry Initiatives and the main spokesperson for NACS, working with a professional who does speech coaching and branding every day has proved to be invaluable: