Hello Marketing Agency Success Story
Hello Marketing Says Goodbye to Boring “Data Dump” Presentations
Lauren Canning, Founder and CEO of Hello Marketing, an inbound marketing agency, takes a holistic
approach to marketing. No, there’s nothing woo-woo here. Lauren’s philosophy is quite practical: if you want your marketing to be optimally effective, your marketing team needs to be plugged into the whole sales process—from bringing in leads to closing sales to turning customers into raving fans.
Of course, a lot goes on behind the scenes to achieve this high level of connectedness. The Hello Marketing approach starts with a deep research and immersion phase where they learn as much as they can about their client and their client’s buyers. As you might imagine, all of this research results in a giant dataset.
While all that data clearly helps the Hello Marketing team deliver results, what is less clear is how to present the data to the client in a way that is neither overwhelming nor confusing.