Disney Film Producer Success Story
A Polished Message Helps Disney Film Producer Deliver Impact at an Industry Event
Even experienced speakers can benefit from a fresh perspective when faced with an unfamiliar opportunity.
When Troy Buder, executive producer of the Disney film “The Queen of Katwe,” was asked to deliver a closing keynote to 350 marketing leaders at their industry event, the AMA Leadership Summit, he realized he was a bit outside his comfort zone.
The topic for the presentation was developing paths to success, a subject he was highly qualified to address. “I’ve climbed 3 mountains in my life to get to success,” said Troy. “The first was sports as a professional hockey player. The second was business as founder of an investment firm. And the third was the entertainment industry as producer and champion of a story that I was passionate about.”
Troy knew his subject and had plenty of experience giving motivational business talks in the field of finance. “Storytelling comes pretty easily to me, but there were high expectations and the frameworks I used for business presentations were inappropriate for this topic and this audience.” For Troy, this was a pivotal opportunity to make a personal impact on the audience and even begin a transformational process in their lives.
Troy’s goal was to deliver a moving, impactful presentation to the AMA leaders, as well as to cultivate future speaking engagements where he could continue to spread his message. His challenge was how to most effectively structure his presentation and hone his content to make it memorable. He had a lot of material, but needed to connect the dots to help listeners relate.
Troy engaged Stephanie Scotti of Professionally Speaking to help him prepare for the high-stakes opportunity. “I was looking for someone who could move quickly, think quickly and help me quickly, and Stephanie is all of that,” said Troy.
With Stephanie’s guidance, Troy was able to eliminate material that didn’t contribute to the message, add points where needed, and realign his content for maximum impact.