When you’re tasked with giving a persuasive business presentation, there’s more on the line than making yourself understood. Your goals are bigger: winning new business, shifting the direction of your business, or adopting new tactics, to name a few. To achieve the results you’re after, you must move your audience to take action. Doing that requires a different skill level than simply conveying information. How can you step up your presentation game accordingly?
If you have the opportunity to present at a conference or industry event, congratulations! It’s a wonderful chance to share your expertise, promote your perspective as a thought leader, boost your reputation, and elevate your company’s brand.
Have you ever delivered a presentation where listeners were not looking at you, or not even able to see you? This can happen in any number of business situations…
What would you do if the presentation content you prepared suddenly became inappropriate or irrelevant minutes before you’re scheduled to speak?