When you’re tasked with giving a persuasive business presentation, there’s more on the line than making yourself understood. Your goals are bigger: winning new business, shifting the direction of your business, or adopting new tactics, to name a few. To achieve the results you’re after, you must move your audience to take action. Doing that requires a different skill level than simply conveying information. How can you step up your presentation game accordingly?
If you have the opportunity to present at a conference or industry event, congratulations! It’s a wonderful chance to share your expertise, promote your perspective as a thought leader, boost your reputation, and elevate your company’s brand.
Have you ever delivered a presentation where listeners were not looking at you, or not even able to see you? This can happen in any number of business situations…
What can you do to craft your message, gain acceptance of your vision and drive change? In his book, Originals: How Non-Conformists Move the World, Adam Grant offers inspiration to change the world with powerful strategies to disrupt the status quo and champion new ideas.